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April 2022 — Video: Dean Holroyd of ABP on mycoprotein hybrids

Dean Holroyd, Group Technical and Sustainability Director at ABP Food Group, talks in this video about why a meat processing company is interested in mycoprotein and how he sees the Plenitude Project developing.

“We are looking to combine some of our red-meat products with mycoprotein and test those with consumers to understand – do they see a benefit, do they understand the concept, would they buy into it?”